What does Monte-Carlo SBM mean to you?

2008 promises to be an exciting year for the Societe des Bains de Mer et du Cercle des Etrangers, commonly and confusingly referred to here in Monaco as SBM. Confusingly, because there's another company based in the Principality called Single Buoy Moorings, also referred to as SBM. Perhaps this was one of the reasons for the recent branding exercise carried out by the company, resulting in their new name Monte-Carlo SBM.

Monaco, gambling, and the Chinese

Here's an interesting piece of news for all those fascinated by the new, exciting markets of China and India. It seems that the Societe des Bains de Mer are targeting Chinese gamblers at the moment, and starting to develop strategies for attracting Indian clients.

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