A good friend has just asked what SEO ranking software she can buy to improve her web site's Google position.
If only it were that simple! In the best tradition of Slashdot:
THIS DOES NOT WORK!
Because I get asked this question so often, I've put together a list of some useful SEO resources.
There's no Silver Bullet software that will automagically increase your search engine rankings. If anyone tells you different, they're probably trying to sell you something. However, there are some great tools that can help you analyze your pages and monitor performance, but hey, you're already an expert with Google Webmaster Tools, right?